+34%
Conversion Rate
96/100
Page Speed Score
$18K/mo
Revenue Recovered
The Challenge
Coastal Commerce's WooCommerce store had a Time to First Byte exceeding 3 seconds and a checkout abandonment rate approaching 70%. Database queries were unindexed, product images were unoptimized, and there was no CDN in place.
Our Solution
We profiled and indexed the top 40 slow queries, implemented full-page caching with WooCommerce cart fragment compatibility, ran a bulk image optimization pass, moved all static assets to a CDN, and dequeued 6 unnecessary scripts from the checkout page.
Before & After Comparison
Metric
Before
After
Conversion Rate
Baseline
+34%
Page Speed Score
41/100
96/100
Revenue Recovered
Baseline
$18K/mo
Client Testimonial
"The results were almost immediate. Cart abandonments dropped and revenue started climbing within the first week."— Tyler Brooks, CEO of Coastal Commerce